India’s leading Tyre maker, Apollo Tyres introduced a new range of technologically superior truck-bus radial Tyres in Delhi at Hotel Pullman, and we were lucky to get that Corporate Event Photography assignment from them and delivered the best in all aspects. The new products — Apollo EnduRace RD HD, Apollo EnduMile LHD and Apollo EnduComfort CA –were unveiled in the presence of company’s countrywide Fleet Operators, Business Partners, The Great Khali, and Milind Soman and it was such great experience to work upon such amazing Product Launch Photography assignment.
Speaking at the launch event, Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd, said: “This product introduction is part of our overall strategy to dominate the truck-bus radial category in India. Despite being a late entrant into the TBR category, our technologically superior products with a 360 degree service back-up has helped us in achieving the leadership position very quickly in this segment. Our TBR journey is getting a booster dose with the improving road infrastructure across the country, which would take the radialisation levels to 65% and above in the commercial vehicle segment in the next 4-5 years.” Designed and developed at the company’s Global R&D Centre in Chennai, this new range of TBRs have been extensively tested in the target markets across the country with some excellent results, the company says in a Press release.
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