Its the matter of fact which is being faced by most of the budding photographers but don’t worry if you are facing the problem, there still are ways to get more clients without spending a lot of money on marketing. Its proven that if you spend some money on social media, you do get clients instantaneously but these pointers which I am mentioning here do take time but they are worthy enough to give you more and more photography clients in near future.
Make business relationship with the same businesses who are also targeting your target audience, e.g If you are a wedding photographer based in Delhi and you are looking forward to do destination weddings in Thailand or Bali then one of the best ways is to get in touch with these businesses, like Florist, Wedding Venues, Makeup Artists etc. Forming these relationships with those businesses who are also not your direct competitors is finest move towards getting more clients. Ask them to recommend your photography business to their clients, make it easier for them to do so, help them in reciprocating your references too.
Always keep shooting, make a good, healthy and professional portfolio which could help you out when a prospective client gets in touch with you. Start working with friends who are happy to pose for you or anyone who could help you out in building a great professional portfolio. Get to know your preferred style and the genre which you would like to work in, if you love Sports / Motorsports, then make a portfolio accordingly, get in touch with local cricket teams, skateboarders etc. This will give you tons of practice with zero pressure. It will also help you discover your unique sense of photographic style and will begin to attract the ideal clients that identify with your style.
It’s been proven that past customers who have already spent money on your are statistically more likely to spend money on you again, as opposed to those clients who have not worked with you yet. Also, happy past clients tend to refer services they approve of to friends and family. As a photographer, this is huge. Thus, it is very important to stay in touch with all your past clients, be it very few, but even if you will stay connected with them once in month through an email or a newsletter, then there is a very good possibility of getting more and more referral work
At the end of the day, it’s about taking action. Building relationships with other businesses, building a targeted portfolio, getting footage of you in action, creating well-done case studies, and engaging your past clients with an email newsletter are great ways to attract more work.