After working for some of the great automotive companies, we finally got a Corporate Hexa Car Launch Photography assignment from TATA Motors. TATA Motors launched its Hexa SUV in Mumbai as well as in Delhi on the very same day, and we were fortunate enough to work on both of the assignments.
Mayank Pareek, President, Passenger Vehicles Business Unit, said that Hexa is an important part of the Tata Motors turnaround journey in cars which began with the Tiago hatchback nearly an year ago. From Pareek’s point of view, the sky is the limit for the company given that it covers only 59 per cent of the market in a country where car penetration is still less than 20 per thousand people. Pareek said, the objective was to bring to the market a full-fledged SUV that would offer the best in power, styling, design, space and comfort at a competitive price. The Hexa, according to him, fulfilled each of these criteria with 150 engineers having worked on the project for two years.
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